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About Us
 


                                                                                  
Founded in 2003 by Mustafa Al fardan 


*The first reputed diamond cut enterprises in the "Intilaq" one of the organizations of the Department of Economic Development in Dubai.

Mohammed Bin Rashid Establishment for SME Developmenammed

Jewelry, natural pearl and brand watches Trading Company:
Member of the DCCI Diamond Corporation

Offers an exhaustive range of fusion jewellery Fine Styling and Beauty are the essence of 5diamonds creation Product profile ranges from necklaces, bracelets and bangles to earrings, rings and pendants, also range of brands Watch like cerruti, Nina ricci & Saint Moritz, Augustans ,palace 


Network - Worldwide
Dubai - London - Paris - Bombi - Geneva- Qatar - Hong Kong -  bombi

Brand Properties: 
 Positioned as

- Affordable  
- Trendy
- Everyday Wear Jewellery 

Target Audience  Women 25-40 years Priced between $100-$1000

Sub Brands:

Introduced 4 sub-brands catering to different segments
- Elite
- Aarzoo
- Dharma
- Whitez

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Elite 


        
Fusion of Traditional and Contemporary Designs
Priced $500 upwards
For those seeking status & recognition                                                    
Available exclusively at Trend smith
Target – Housewives and Working Women from 30 – 55 year   

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Aarzoo

 


Designed specially for children
Target – Age Group 0 to 14 years
Priced between$350-$650
Launched in July 2012
Aarzoo means ‘Wishes
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 Dharma


 

For the spiritually minded
Introduced to capture growing trend in the United Arab Emirates Market.
Target –  Women above the age of 45 who seek the best for themselves & their family
Priced above $1000
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Whitez

 

Diamond-studded and Stainless Steel Watches
Target – Teenagers and Young Working women, 15 – 22 years.
Trendy & Affordable designs
Priced between $1450 - $1800
   

                                                                         thank you  


                                                                     

 
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